Follow the crowd or my conscience? An experimental study of information, self-reflection, and social preferences
نویسنده
چکیده
In a modified dictator game, I test experimentally the robustness of social preferences to (1) information about others’ behavior and (2) self-reflection about the morally right behavior. I find that whereas information has a strong effect on people’s moral judgments, it has virtually no effect on their revealed preferences. In contrast, self-reflection changes social preferences substantially. Interestingly, since people differ with respect to their normative goals (social welfare vs. equality), self-reflection leads to more heterogeneity of preferences as subjects’ home-grown normative concerns are reinforced. The results can be well explained within the framework of identity utility (Akerlof & Kranton 2000).
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